Fabletics is an online subscription store that sells active wear for men and woman. Their goal is to make top-notch quality workout clothes for a top-notch price. Workout clothes are expensive and the clothes that aren’t expensive last only about a month, so with Fabletics you’re getting the best of both worlds.
Kate Hudson On Athleisure
Before I tell you more about Fabletics on Pinterest, I want to talk about their new line. Kate Hudson (one of the founding members of Fabletics) sat down with Marie Claire to talk about the newest addition to the Fabletics line. It’s called Athleisure. Athleisure is a line of dresses and swimwear made from the same material as your favorite yoga pants, I’m not sure it could get better than that. She told Marie Claire that Athleisure was designed for athletic girls in mind. The dress line was designed for date night. They’re easy to slip on and very comfortable. The best part about them is that some of the dresses come with built-in sports bras and these dresses, which will hold you in place so you won’t have to pull out your favorite pair of Spanx for these dresses. When asked about the swimwear, Hudson said she wanted to make women feel protected and covered but, at the same time she didn’t want to compromise their femininity or sexiness. Most of the swimwear is focused on women being active and are extremely comfortable. I think we all know uncomfortable it is to go swimming in an uncomfortable bathing suit. Kate Hudson and Fabletics have revolutionized the way we wear our little black dresses and swimwear with Athleisure. To read the whole Marie Claire interview with Kate Hudson on http://www.marieclaire.com/fashion/news/a19566/kate-hudson-fabletics-interview/
What Is Fabletics?
Fabletics is an online company founded by Adam Goldenberg, Don Ressler, and Kate Hudson. After you sign up, you take a quiz about your fitness level and what kind of workout clothes you prefer. After you’re done taking the quiz you get hand-picked workout clothes that fit your workout personality every month. You can buy clothes either as a guest or a VIP member. They offer a VIP membership that is a very similar concept to another online subscription site called JustFab. VIP members of Fabletics can save up to 50% on their orders and earn points towards free loyalty items. At the 6th of every month, your credit/debit card will be charged $49.99. If you can’t afford the charge or you just simply don’t want to shop, you can put it on hold for a month by the 5th and skip that month. You can also cancel your account by calling customer service number at the bottom of their website. VIP members can benefit from free shipping when they spend $49.00. See: https://twitter.com/Fabletics?ref_src=twsrc^google|twcamp^serp|twgr^author
Fabletics a clothing brand which was newly launched in October 2013, was created by 3 individuals. These 3 individuals are Don Ressler, Adam Goldenberg and known super star Kate Hudson. Don Ressler and Adam Goldenberg are actually the co-CEO’s of a company known as JustFab Inc. There was a market niche that needed to be filled and they therefore partnered with Kate Hudson as they knew she was a women’s advocate and ambassador for healthy living as well as a mother of two children. This was what the trend needed and did not have at the time. Active wear had been on the market for some time but no brand provided the customer with both style, good quality and affordability. This is why Fabletics was launched. In order to provide women with the support and inspiration they needed to remain active and do so comfortably. Weather you are raising your kids, running around the house or entering into competitive sports. The clothing will provide you with the motivation and sexy style to keep you coming back for more.
According to Wikipedia, the brand has really expanded in recent years. There official opening as mentioned earlier was in October 2013. In July 2014 the brand opened across Europe in the United Kingdom, Germany and France. In September of the same year the company spread into Canada and in October they already celebrated their first Birthday. In January 2015 they celebrated the shipment of 1 million orders to date. In February 2015 the company expanded into Australia and in June they make the daring move and launch their own men’s line of clothing as well as expanding further into Spain and the Netherlands. In recent news, September and October of 2015 they launch official brick and mortar stores in the US. 6 in total throughout the continental USA.
In a recent article by the website Racked.com the company announced its plans to expand even further.
Luring customers to their shops by allowing them to subscribe to a monthly subscription service. Which will deliver Kate Hudson approved clothing to their front door for a charge as well as allowing all clothes to be tried on in person at the store which was not possible prior due to the brand only being accessible online.
There have been some minor complaints in the past due to the subscription service being difficult to opt out of by customers but co CEO Adam Goldenberg said that these complaints were being addressed and the company is looking towards a bright future ahead.