Doe Deere had always had a passion for fashion, makeup, and in being an entrepreneur. In her early years she sold tattoos to people at the age of thirteen. She grew a love for creating her own fashion, and even started a shop on eBay, where she sold her clothing. She named it, ‘Limecrime.’
Doe also fell in love with makeup. She used makeup and fashion as a way to express herself. She had a love for bright and bold colored makeup, but could never find what she wanted. She came across mostly nude colors and the typical makeup shades. She got tired of searching for the makeup she wanted, so she decided to make it. This inspired her to start her own makeup line. She called it, ‘Limecrime.’
Limecrime launched in 2008, and only two weeks away from Halloween. They first launched their unicorn liquid matte lipstick, which was a huge success, and since then the company just keeps growing. The creator of Limecrime, Doe Deere takes her work very seriously. She tries out all of the products that are made before launching them. She doesn’t want to sell anything that she wouldn’t wear herself. She likes to make her products super unique.
Limecrime has added many more products since the launch of their matte lipstick products. They now sell eyeshadow, highlighter, chrome lipsticks, fake nails, nail polish, and makeup brushes. Some of their newest additions to their brand is the new semi permanent hair dye. Doe really wanted this. She also has a love for unique colored hair. You can tell by her beautiful purple hair that she loves it. The hair products are called “Unicorn Hair,” and the dye has been a success. It comes in 26 different shades. It also has several different shades including, blue, pastel blue, pastel pink, green, orange, purple, and so many more. The hair dye is semi permanent but lasts longer and it has said to fade gracefully.
Lime crime is also vegan and cruelty free. Doe expresses herself through makeup, and she wanted to create a makeup brand that others could too. They were skeptical about creating an all-online makeup brand, but did it anyways and the results were outstanding. Other makeup brands even copied the online makeup store. Doe, had a mission to create a unique brand that people would love and use as a way of expressing themselves, and she did just that. Learn more: http://yourbeautycraze.com/how-beauty-expert-doe-deere-gets-ready