Pittsburgh Steeler fans have a lot to cheer about even before the 2016 NFL season kicks-off. They have the luxury of boasting probably the greatest fan clothing and gear of any professional football team. It all stems from the hard work and determination of one of the more well known figures in the fashion world, Susan McGalla.
McGalla is well-known for being the president of American Eagle Outfitters, as well as the CEO of Wet Seal. Susan McGalla has brought her expertise to the Steelers organization as the new director of strategic planning.
Bringing in focus groups was important in the process of overhauling the clothing line according to Susan McGalla. The groups were intended to have fans of the team become more involved in new and exciting ways. It sure has paid off.
Women and men now have more up-to-date choices in what they can purchase from the organization, and they can do it with a new and improved website that makes their shopping experience for team gear quicker and easier.
Men and women have always wanted to support their team by wearing team clothing to work, but the styles weren’t appropriate According to Susan McGalla. Now, there is clothing that is “work-friendly”, with more choices for women in pink that helps them feel and look more feminine. Girls can even get clothing with thumbholes, which is a very popular style.
The Steelers even have launched a new campaign. Fans can take pictures of themselves wearing the black and gold merchandise for a chance to win a Steelers-themed wardrobe. Source: http://bitsylink.com/2015/09/25/susan-mcgalla-as-a-high-performing-business-woman-in-the-corporate-world/