Posts in Category: Fashion Leader

Fabletics Makes Issues in the Fashion Industry Better

While the fashion industry has been close to the same for many years, it is something people have had to deal with. There were no companies that were willing to disrupt the industry and that made some issues for people who wanted to shop for clothes they would love in a way that was convenient to them. Fabletics wanted to change that, though. They felt it would be a good idea to disrupt the industry and make sure customers were truly getting what they wanted. They saw so many issues in the industry and knew they had a solution for all of them because they were working so hard to give customers what they wanted. It all went back to being convenient and providing people with the things that would actually be able to help them. They also knew things would change based on what they were offering and that was a big part of how they were running their business.

 

Kate Hudson, who is one of the brand ambassadors for the company, has a lot to do with the company. She knows there are things she can do to try and help people and that is how she always runs the business. She knows there will be things she can do to make changes and knows that her influence is appreciated in every aspect of the business. By doing things right, Fabletics is giving Kate Hudson a chance to show off she is supportive of customers. She knows what they need and isn’t afraid to give them various options depending on which situations they are in or what they are doing.

 

Since the beginning of their company, Fabletics has kept growing. Now, they are at an important point in their business. They are finally able to take on Amazon with the things they have to offer. They are going to compete against one of the biggest online retailers in the world and they hope to win.

 

As the company goes up against Amazon, they are prepared with many different shopping options. One of the things they are going to use that is far different from Amazon is the reverse shopping method. With the reverse showroom method, customers don’t have to spend hours looking for clothes they want. Fabletics only shows them the clothes that fit their needs and it works as a customized experience for everyone who wants to shop for the clothes.

Kate Brings Fabletics To More Customers

Kate Hudson knew that she had her work cut out for her when she made plans to open as many as 100 new stores. This is not something that any entrepreneur can take lightly. They have to be focused on getting the word out, and Kate has been diligent about getting the word out about Fabletics. She is a co-founder of this company, and it appears that she is ready to take this retail clothing giant to a whole new level with consumers.

 

 

There are quite a few people that are going to be impressed with what Kate Hudson is bringing to the table with Fabletics. This is a brand that she has been developing for years, and the physical stores are going to be geared toward those customers that are not actively shopping online. Kate has already managed to bring a lot of customers to Fabletics through the website. She knows this market quite well, and she is certain that her consumer base with the online shopping will remain loyal. What she believes, however, is that there are going to be a lot more customers that may have never considered Fabletics before the possibility of going to a physical store. This is the crowd that she is trying to connect with right now.

 

She knows that there are other clothing companies that have physical stores, and it becomes harder for her to compete when Fabletics is primarily dominant online. There are less than 20 of these physical stores in existence right now, and that is her barrier-to-entry when it comes to being a major clothing retail competitor. She does not have the physical storefronts in place right now to become a retail giant yet. She realized that this was a stumbling block, and she has turned this barrier to entry into a stepping stone with a plan to open 100 stores. This is all something that Hudson plans to do within the next five years. It is a bold move and a courageous goal for Kate Hudson to set for Fabletics.

 

People are looking at the progress that she is making, and they want to know exactly what she is planning to do in the long term. People that see how fast this company is growing can only assume that she is making plans to transition from acting to a role as the head of Fabletics. That already seems to be the direction that she is going in since so many movie roles have taken a backseat to the work that she is doing as an entrepreneur.

 

Kate is definitely doing what it takes to make people more aware of her Fabletics brand. She is someone that is taking on the challenge that comes with building a powerful retail clothing company that can meet the needs of many consumers. Kate knows that her customers are going to gravitate towards the brand if they are pleased with the products. She also realizes that this leads to word of mouth promotion.

Revamped fan clothing a touchdown for Pittsburgh Steeler fans

Pittsburgh Steeler fans have a lot to cheer about even before the 2016 NFL season kicks-off. They have the luxury of boasting probably the greatest fan clothing and gear of any professional football team. It all stems from the hard work and determination of one of the more well known figures in the fashion world, Susan McGalla.

McGalla is well-known for being the president of American Eagle Outfitters, as well as the CEO of Wet Seal. Susan McGalla has brought her expertise to the Steelers organization as the new director of strategic planning.

Bringing in focus groups was important in the process of overhauling the clothing line according to Susan McGalla. The groups were intended to have fans of the team become more involved in new and exciting ways. It sure has paid off.

Read more: Steelers Overhaul Fan Gear Closet, Introduce New Fashion Campaign

Women and men now have more up-to-date choices in what they can purchase from the organization, and they can do it with a new and improved website that makes their shopping experience for team gear quicker and easier.

Men and women have always wanted to support their team by wearing team clothing to work, but the styles weren’t appropriate According to Susan McGalla. Now, there is clothing that is “work-friendly”, with more choices for women in pink that helps them feel and look more feminine. Girls can even get clothing with thumbholes, which is a very popular style.

The Steelers even have launched a new campaign. Fans can take pictures of themselves wearing the black and gold merchandise for a chance to win a Steelers-themed wardrobe. Source: http://bitsylink.com/2015/09/25/susan-mcgalla-as-a-high-performing-business-woman-in-the-corporate-world/