Fortress Investment Group has for a more extended period proved to be the best organization to the individuals who have been looking to get advice and information for an alternative asset company. The company, which was started with the view of helping customers understand the financial industry so that they can make sound decisions. Despite having the best customer strategy, the firm has proved to have the best leadership, depending on the decision it has been making since its inception.
The first decision made by the leadership of Fortress Investment Group involved incorporating technology as a tool to help the organization to operate smoothly and minimize costs. The technology integrated into the entity-enabled it to provide quality services to its customers while at the same time being able to address a large number of customers within a short period. It was also a cost minimization strategy because the large number of employees, who were consuming a significant income of the company, were replaced by cheap and efficient technology.
The second decision formulated and implemented by the leadership of Fortress Investment Group involved registering the entity at the New York Securities Exchange, where it because the first asset manager to be recorded in the stock exchange around the world. This move proved to be the best as it helped the firm to establish itself as the leading entity that was even prepared to go public in search of more money for investment purposes.
The leadership of Fortress Investment Group, which includes of experienced executive members such as Peter Briger, Wes Edens, and Randal Nardone, has agreed to sell the entity to Soft Bank Group, a Japanese Investment Company. Although this move has not been received well by a large number of financial pundits, it is expected to move Fortress Investment Group to another level as it will be able to penetrate the Asian market that has not been exploited.
After the company entered into several acquisitions with other prominent organizations in the finance industry, it came a time in 2017 when the management found that it was wise to explore other economic sectors and their investment strategies. This was when they entered into a contract with SoftBank, a Japanese company that bought Fortress Investment Company for $3.3 billion. This transaction meant a lot to the investment strategies of the organization since Fortress Group would be leveraging the wide clientele that SoftBank possesses in the technology sector.
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