Online video is now an important part of search results whenever someone looks up a product or company on a search engine. This is why many businesses are using it to connect with their audience and deliver a clear message. It now forms an integral part of the online marketing strategy used by many brands, alongside social media posts and website content.Research done by Syndacast predicts that the popularity of online video will keep growing and that it will make up 74% of all Internet traffic by 2017. Furthermore, 52% of marketing professionals they polled named video as the type of content with the best ROI.
Online Video Can Protect and Enhance Your Brand’s Reputation
A well-made online video with interesting content can be highly beneficial when it comes to managing your online reputation. Videos have been shown to help companies make a deeper connection with their audience and appear more “human” to them. Various kinds of branded video content can be used. This includes how-to or educational videos related to your products, brand explained or presentation videos as well as interviews with your management team or key industry leaders.
If you regularly share interesting video content with the public, your company will be able to build authority in its industry by catching the attention of more people.
Professional Quality Is Important
In order for your video content to have a good impact on your online reputation, it needs to be of excellent quality. Poorly recorded, produced or edited video, as well as using generic templates will likely do the opposite and hurt public perception of your brand. This is why it is always a good idea to hire business video specialists that know how to produce, record and edit a first-rate video.
For smaller businesses with limited budgets, there are many freelancers that can be hired at affordable prices. Local freelance videographers and editors can be found through social media groups or classified ad sites. If you want a short animated video, freelancing marketplaces like Fiverr have many people that can create one for a very low price.