Fabletics a clothing brand which was newly launched in October 2013, was created by 3 individuals. These 3 individuals are Don Ressler, Adam Goldenberg and known super star Kate Hudson. Don Ressler and Adam Goldenberg are actually the co-CEO’s of a company known as JustFab Inc. There was a market niche that needed to be filled and they therefore partnered with Kate Hudson as they knew she was a women’s advocate and ambassador for healthy living as well as a mother of two children. This was what the trend needed and did not have at the time. Active wear had been on the market for some time but no brand provided the customer with both style, good quality and affordability. This is why Fabletics was launched. In order to provide women with the support and inspiration they needed to remain active and do so comfortably. Weather you are raising your kids, running around the house or entering into competitive sports. The clothing will provide you with the motivation and sexy style to keep you coming back for more.
According to Wikipedia, the brand has really expanded in recent years. There official opening as mentioned earlier was in October 2013. In July 2014 the brand opened across Europe in the United Kingdom, Germany and France. In September of the same year the company spread into Canada and in October they already celebrated their first Birthday. In January 2015 they celebrated the shipment of 1 million orders to date. In February 2015 the company expanded into Australia and in June they make the daring move and launch their own men’s line of clothing as well as expanding further into Spain and the Netherlands. In recent news, September and October of 2015 they launch official brick and mortar stores in the US. 6 in total throughout the continental USA.
In a recent article by the website Racked.com the company announced its plans to expand even further.
Luring customers to their shops by allowing them to subscribe to a monthly subscription service. Which will deliver Kate Hudson approved clothing to their front door for a charge as well as allowing all clothes to be tried on in person at the store which was not possible prior due to the brand only being accessible online.
There have been some minor complaints in the past due to the subscription service being difficult to opt out of by customers but co CEO Adam Goldenberg said that these complaints were being addressed and the company is looking towards a bright future ahead.