Desiree Perez Excels as a Female Executive in the Music Business
The amount of influential women in music has increased substantially since the industry’s early days. Women like Julie Greenwald, Michele Anthony, Nicki Farag, and Desiree Perez have become some of the most powerful executives in the industry. Each of these ladies have earned a spot on Billboard’s 2017 Women in Music list among others. Greenwald was even named Executive of the Year by Billboard staff. According to Billboard there are more than 100 women heavily contributing to the future of the music industry.
One of the more lesser known women on the list was Desiree Perez. Her anonymity is largely due to her humble personality and private nature. Still, the Roc Nation exec has developed a reputation as a tough negotiator. Those who do know of Desiree Perez refer to her as the woman behind the scenes of Roc Nation and music mogul Jay Z’s other right hand woman.
Many people in the know attribute Jay’s smooth transition from rapper to businessman to Desiree. She has had a huge hand in almost every company Jay has started. She is one of the few people he listens to and trusts accompanying him to many backroom negotiations that she usually dominates.
She again proved how well she excels at the art of negotiations with Sprint’s investment in music streaming company tidal earlier this year. The deal is reportedly worth $200 million. She also played a major role in Live Nation and Roc Nation’s new touring partnership that is also worth $200 million.
Desiree Perez proves that women can dominate in a male dominated profession given the opportunity. She is a woman who takes charge and seldom takes no as an answer. And though it hasn’t been easy for her at times she’s weathered the storm and is all the better for it.