Krishen Iyer Gives Take on Email Marketing

The business world is continuing to become more electronic and connected than ever before. While this poses challenges for companies, it also creates a lot of opportunity for those that are able to react the right way. One individual that has been a pioneer in this new field has been Krishen Iyer.

 

Krishen Iyer has been a leader in the digital marketing industry for nearly a decade. He has a very wide area of interests, which has allowed him to provide a unique perspective when it comes to marketing and business development. While many people in his field are dedicated to making money, Iyer has been able to do well due to his desire to help others succeed. Iyer recently gave his take on the current state of the economy and gave tips for how anyone could improve their email marketing campaign.

 

Low Cost Advertising

For those that are not sure about going into email marketing, one of the key advantages is that it provides a low-cost form of advertisement. Companies today continue to seek out ways to cut operating costs. For those that spend a lot on marketing and advertising, using an email marketing system could be a great option as it is more affordable and provides a great ROI.

 

Allows Coupons to be Sent

Many businesses today use coupons as a way to attract new customers. Unfortunately, getting these coupons to customers proves to be a challenge at times. For those that use email marketing, the process of getting out coupons is much easier as they can be attached to the emails.

 

Information Access

Using email marketing is also a great way to get customer data. Customers that respond to the emails will provide a clear and direct source of information, which could help to improve the business.

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