How Ross Levinsohn Is Innovatively Moving Sports Illustrated and Reshaping the Future of the Publishing Industry
Ross Levinsohn, the CEO of Sports Illustrated and Arena Group has portrayed a unique creative leadership style. Levinsohn began his career at the Walt Disney Company, where he held various executive roles, including Executive Vice President and Managing Director of Fox Interactive Media. Levinsohn then moved to Maven, acquired by the Arena Group and rebranded under Levinsohn’s vision. The Arena Group is a holding company focused on digital media and sports, and it currently contains publications such as The Street and Sports Illustrated.
Levinsohn has also shown entrepreneurial spirit throughout his career. His latest venture was the acquisition of Parade Media Group, which made the Arena Group the third largest vertical business matrix in the US market. This showed Levinsohn’s goal of leveraging content to drive revenue and creating a unique and successful business model.
As the Sports Illustrated CEO, Levinsohn has pushed the publication to business success. He leveraged the partnership between Sports Illustrated and Maven with professional sports leagues and organizations, which has yielded impressive financial results for the company. He also worked hard to reposition Sports Illustrated beyond traditional print and digital publishing to encompass radio, video, social media and over-the-top platforms. This transformation has helped the company reach new audiences while maintaining its athletically and editorially mission.
Since joining Sports Illustrated in 2020, Levinsohn has also dedicated himself to transforming the brand while leveraging its deep story-telling capabilities. Levinsohn has regained the magazine’s independence, raised huge capital, and acquired a suite of videos, podcasts, and events. His passion for media, sports, and business inspired him to lead Sports Illustrated forward, exploring new ways to generate revenue while creating quality content. Levinsohn is leading both The Arena Group and Sports Illustrated forward and changing the landscape of the publishing business. His focus on leveraging content to reach new audiences, acquire new businesses, and drive sustainable revenue is revolutionizing the publishing industry.
In addition to being the Sports Illustrated CEO, Ross Levinsohn has been a steady hand in the media and publishing industry, and his vast knowledge and expertise continue to lead Sports Illustrated and the Arena Group to greater success. He is transforming the landscape of the publishing business and pushing Sports Illustrated forward to become a more influential and innovative source for both sports and editorial news.