Every year, Academy Of Art University students from various fields work together to create projects for their company sponsor. In 2021, they were asked to collaborate on a project for Stellentis.
Stellantis is an upcoming automobile brand developed by FCA and PSA after their merger. They planned to launch their cars in January 2021. Students were allowed to design a car logo, website, and packaging. Their final work was judged based on creativity, originality, and quality.
Their brief was clear-cut and concise; they wanted to create a new Stellantis logo that would reflect the year’s learnings while promoting Stellantis as a leader in sustainable technology. The user journey starts with a simple landing page where we introduce Stellantis’ mission and highlight how we can empower people worldwide. From there, we direct users to discover what the company does and why they should care. Users who continue down the path will find out more about the organization’s leadership team, their values, and the impact they’re having.
Since the advent of the internet, Academy of Art University students can complete their coursework anywhere, anytime. In addition to saving students money, online classes also allow them to receive the same quality education as if they were physically attending class. Online learning allows students to interact freely with each other without having to worry about traffic or transportation. Online classes make it possible to connect with instructors and fellow students from any location around the world. Students who take online courses get better grades because they can complete assignments at their own pace. Furthermore, online students also enjoy a sense of community that would otherwise be impossible in an actual classroom setting.
During the entire length of the Academy of Art University research project, Stellantis provided continuous support. He also ensured that every student stayed on track and kept them focused on what needed to be done next. Having so much interaction made it obvious that this was no ordinary classroom assignment. Learn more about Academy of Art University