Edgard Corona is a name that has become
synonymous with the fitness industry in Brazil. As the owner of Smart Fit, he
has revolutionized the way people approach fitness and wellness. With a
background in Chemical Engineering from the Fundação Armando Álvares Penteado
(FAAP), Corona’s entrepreneurial journey began while he was still in col lege.
From owning a materials analysis laboratory to a clothing store with its own
outlets, he always had a knack for business.
In 1996, Corona decided to venture out on his
own and opened the first Bio Ritmo gym in Santo Amaro. It was during this time
that he had a skiing accident and needed extensive physiotherapy. What better
place to receive it than his own gym? This personal experience fueled his
dedication to the fitness industry, and he invested his time and effort into
making Bio Ritmo a success.
His goal was to innovate and introduce a new
model of business management in the sports sect or. Despite facing initial
setbacks, Corona persevered. He learned from others’ experiences and
implemented strategies that enabled Bio Ritmo to grow. Opening a branch on
Avenida Paulista was a turning point, as it allowed them to cater to
individuals with busy schedules who still wanted to prioritize their fitness.
The success of this concept led to the opening of more units.
Continuously seeking knowledge and inspiration,
Edgard Corona attended international conferences in the fitness industry. This
exposed h im to different management approaches and inspired him to create a new
model for the sector. In 2008, Smart Fit was born. This new concept focused on
making fitness accessible to all, regardless of their financial status or
location. It quickly gained recognition and became a leading fitness brand in
Latin America.
Edgard Corona’s entrepreneurial spirit and
innovative mindset have positioned him as one of the most prominent figures in
the fitness industry. As the owner of Smart Fit, he has democratized
high-quality fitness and continues to drive the company’s growth. Recently, Smar t
Fit made a significant move by going public on the Brazilian Stock Exchange.
The funds raised in this offering will fuel the company’s expansion plans,
including potential strategic acquisitions and initiatives to strengthen its
presence in the 13 Latin American countries where it operates.
With Edgard Corona at the helm, Smart Fit is
set to further disrupt the fitness industry and inspire individuals to
prioritize their health and well-being. His dedication to innovation and
commitment to making fitness accessible to all have solidified his position as
a visionary in the industry.
In conclusion, Edgard Corona, the owner of
Smart Fit, has revolutionized the fitness industry in Brazil with his
innovative approach to business management. Through his dedication and
commitment, he has made fitness accessible to all, inspiring individuals to
prioritize their health and well-being. With Smart Fit’s recent move to go
public, the company is poised for further growth and success in the Latin
American market. Edgard Corona’s entrepreneurial spirit and visionary
leadership continue to shape the future of the fitness industry.