In 2017, Yanni Hufnagel boldly decided to join the enhanced water industry. The new business executive knew that the industry was crowded, and winning the hearts of his customers was going to be challenging. Consumers were used to purchasing beverages from companies such as Bai because of their great taste. Vitamin water was becoming popular among the communities too.
Experts had noticed that the functional water category was gaining popularity, and more investors wanted to try their luck. Analysts predicted that the international functional water industry would grow to twenty-two billion by 2028.
Yanni Hufnagel came up with his business idea after carefully observing the market. This was the first entrepreneurship venture for the basketball coach. Yanni had spent more than ten years coaching several college basketball teams. Even without experience in the competitive market, the former coach grew his company. The brand is now one of the best and has a five-billion-dollar valuation. Yanni believes every entrepreneur can dream and create the best companies when they believe in themselves. Yanni remembers how the Coca-Cola Company grew significantly in the global arena just because its founder decided to dream. The company has purchased several companies to increase its value and presence in the international marketplace.
Yanni Hufnagel offers his customers several flavors. Apart from lemon, the successful entrepreneur has introduced peach, dragon fruit mango, kiwi star fruit, raspberry, pineapple coconut, and strawberry passion fruit flavors.
Lemon Perfect beverages are available starting from $1.99. This low price has made water accessible to millions of customers in the United States. The competitive price is the secret Lemon Perfect uses to reach its customers.
The company offices are in Atlanta, but the executive has opened several new offices in other states. Lemon Perfect offices in Atlanta are very close to the prestigious Coca-Cola Company. Yanni walked into the business world with zero experience in 2017. The business leader faced challenges on numerous occasions, but he pushed himself to do better because of his dream. Today, successful entrepreneur encourages other professionals to dream and pursue their goals in life. Challenges are part of every business and are the right learning opportunities for business professionals.